Master Your Weekly Shop

2,032 of you told me

I know exactly why the shop isn't working

I asked my community one question: what's the hardest thing about feeding your family well? 43% said the same thing. Eating healthily on a budget. Here's how you put it.

Here's the truth

It isn't willpower. It's the shop.

You don't need more recipes. You don't need more time. You don't need to be a better cook. Nearly every "I can't eat well on our budget" problem I've ever been sent traces back to the same place: a shop that was never planned from what's already in the kitchen. Fix the shop, and the week follows. In one hour I'll show you how I do mine, and how my method works in any supermarket in Ireland or the UK.

In 60 minutes you'll learn

The four moves that make the shop work

1

Start in your kitchen, not the aisleThe five-minute look that tells you what you already own, and why most families have three dinners hiding in the freezer.

Sophie checking a product in the supermarket

2

Flip, Flag, FuelMy three-second label check for any product, so "is this healthy?" stops being a guess. Live, on real products.

Sophie unpacking her shopping in the kitchen

3

Build a list that can't go wrongRealistic quantities, snacks included, so the top-up shop is only milk and bread. Not another €40.

4

Cook once, eat twiceThe formula behind every weeknight I cook: one tray, three dinners, no recipe needed.

Why listen to me Sophie Morris cooking in her kitchen

Sophie Morris

Nutritionist. Author of three books. The woman behind Sophie Swaps, where 621,000 people watch me walk the aisles of Lidl, Aldi, Tesco and Dunnes every week and say what's worth buying.

621kpeople following the swaps every week

2,032of you answered the survey this month

3books, and an RTÉ documentary

What happens when you register

Right away

Your seat is saved

A confirmation email with the Zoom link and a calendar invite for the night you picked.

The week before

Sophie's Flip Flag Fuel cheat sheet

One page. Print it, stick it to the fridge, bring it to the shop.

Mon 16 or Tue 17 Nov, 8pm

The live workshop

45 minutes of teaching, 15 minutes of your questions. Sophie answers live.

After

Replay for 48 hours

Life happens. If you miss it, the recording is yours for two days. And something is coming in January that I'll tell you about first.

Questions

Is it really free?

Yes. No card, no catch. At the end I'll mention something I'm opening in January for people who want to go further, and you can take it or leave it.

I'm in the UK. Does this apply to me?

Completely. The method is the same in any supermarket; I'll show examples from both sides of the water.

I'm cooking for one, or for a fussy eater.

The shop is still the shop. Quantities change, the method doesn't. Bring your questions to the Q&A.

What if I can't make either night?

Register anyway. You'll get the replay for 48 hours.

Sophie laughing at a family dinner table

Two nights. One hour. Free.

Save your seat

Mon 16 Nov or Tue 17 Nov, 8pm Irish time. Replay for 48 hours.

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